The platform is rolling out a new feature that allows them to cut down on the volume of artificial intelligence-produced content appearing in their streams. This step comes as the company revealed that it currently hosts more than 1 thousand million content made with AI.
Testing and Rollout
The new functionality is being tested over the coming weeks before a global release. This shift aligns with a rise in AI-generated material, fueled by emerging AI video creators.
The Broader AI Trend
It has been noted that almost 10% of the most rapidly expanding content creators on another major platform only show content made by AI. A significant portion of this content is deemed mass-produced AI material, a term for poor-quality, mass-produced content that is often absurd or bizarre.
Based on user feedback that a lot of users appreciate content made with AI tools, including AI artwork to informative clips, and we aim to give people the option to increase or decrease of that, according to their own choices,” said a company executive.
Volume and Proportions
The service announced that there are currently 1.3bn videos on its service identified as artificially created. Collectively, more than 100 m videos are added to the app every day, making AI-generated material a relatively small percentage of its total content library.
Customizing Your Feed
Members will be able to decrease or raise the volume of artificial media they watch by using the “manage topic” setting in the app and selecting AI-made media. Other topics that are already be modified under the setting cover current affairs, fashion, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s rules mandate creators to label lifelike AI-generated content, and it prohibits malicious AI impersonations of celebrities or crisis events. Any believable artificial content that is not labeled can be deleted under its user guidelines.
In addition, the service will from now on attach an “AI-made” tag to content made using its own AI tools, or flagged by an cross-platform project for spotting AI-generated material. This measure is aimed to stop users from attempting to evade the tagging system.
Educational Initiatives
The platform is furthermore launching a two million dollar awareness program for professionals and institutions to develop educational content about using AI responsibly. This program will assist educational bodies dedicated to training programming and robotics.
Content Safety Approach
The video-sharing app has justified its moderation strategy, amid controversy over plans to lay off numerous review team members in the UK. TikTok is planning to cut hundreds of positions in its user protection team in the UK capital, with worker representatives and internet security professionals raising concerns that humans are being replaced by AI moderation.
A trust and safety lead stated that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by filtering out the most distressing content before it is viewed by staff. The company announced a 76% decrease in shocking and graphic content seen by safety staff over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to combine staff and AI to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as swiftly, which is where a extensive automated help is making a difference operate efficiently.”